Our Narrative
Delivering genuine Italian pizza crafted with dedication from 1985
A Journey from Naples to Your Local Community
'CleverBase' was born from a pure vision: to introduce authentic Neapolitan pizza to London. Established by the Johnson family in 1985, our pizza shop was a quaint, family-oriented business, perpetuating recipes passed on for many years.
Emily Johnson, our pioneer, mastered the craft of pizza creation during her time spent in Italy, mentored by Neapolitan pizza masters. Upon her return to the UK, her mission was to replicate the essence of true Italian pizza, with emphasis on classical preparation and top-notch ingredients.
What started as an unpretentious pizzeria with only 12 seats has now flourished into a cherished neighborhood fixture. Nonetheless, our pledge to excellence and genuineness has not changed. We continue with the traditional wood-firing techniques, prepare our dough every day, and seek out the best ingredients.
Now, 'CleverBase' is still in the hands of the founding family, with the Johnson lineage at the helm guiding our dedicated crew. Even though we have adopted new innovations, the soul of our operation remains untouched: crafting delectable, original pizza that unites our community.
Our Ethos
Premium Ingredients
Our commitment to quality means sourcing the most pristine, superior ingredients by partnering with local growers and authentic Italian suppliers for true flavors.
Heritage Techniques
We take pride in our classic methods, where our pizzas are carefully handmade, allowing dough to ferment for two days and baking it within genuine wood-burning ovens.
Focused on Community
Our belief extends beyond being a restaurant—we aim to be an integral component of our community, endorsing local endeavors and offering a hospitable environment for everyone.
Eco-friendly Practices
Our dedication to the environment is evident in our sustainable practices, from minimizing food wastage to opting for biodegradable packaging and encouraging responsible farming.
Our Team
Dedicated individuals behind our delightful pizzas
Emily Johnson
Owner & Principal Chef
A second-generation proprietor, trained in Naples, who has been refining our recipes for upwards of 15 years.
Isabella Martins
Lead Chef
With Italian training and 12 years of expertise in the culinary world, she brings her talent for crafting seasonal delicacies to our kitchen.
Luca Romano
Chief Pizzaiolo
Originating from Naples, Luca has dedicated over two decades to perfecting the pizza and imparts his knowledge to our upcoming chefs.
Emma Johnson
Head of Service
She makes certain that each patron enjoys an extraordinary meal and supervises our service team with efficacy and friendliness.
Alex Kim
Wine Expert & Director of Beverages
He is responsible for orchestrating our wine and drink selection, focusing on Italian vintages and the ultimate pizza companions.
Customer Endorsements
This is the closest Neapolitan pizza experience you can get without being in Italy. The crust has the perfect chewy texture with those distinctive charred areas that only come from a wood-burning oven.
John Harrison
I appreciate that 'CleverBase' champions local produce and eco-conscious practices. The distinction is palpable with each mouthful. Their rotating seasonal offers are consistently a highlight!
Emily Thompson
I've been visiting this place for a long time and the consistency is remarkable. The attentive staff makes you feel like part of the family, and the pizza is divine, living up to its reputation. The Truffle Mushroom pizza is a must-try!
Richard Gonzales
Distinctions & Accolades
Foremost Pizzeria in Karlport
Local Gastronomy Awards, 2019-2023
Top 50 Italian Eateries in the UK
National Food and Dining Reviews, 2021-2023
Certified Neapolitan Pizzeria
True Neapolitan Pizza Association, 2018
Eco-friendly Commerce Award
Green Business Guild, 2022
Discover Our Establishment
Immerse yourself in the ambiance of authentic Italian pizza in our warm, welcoming venue